We help organizations and its publics adapt mutually to each other.
We Anticipate, analyze and interpret public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
We counsel management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
We research, conduct and evaluate, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
We Plan and implement the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.